NC A&T State University – ART 251 Project: Logo design for Track Stand to improve public visibility and brand recognition.
Client: Trackstand – Bicycle courier service
Creative: A new logo design for Trackstand
to improve public visibility and brand recognition.
Process: I sketched 50 existing logos and used the quick sketches to draw up adaptations of them. From there, we narrowed
the options down in steps and began a prototype/feedback loop with class critiques
of each version.
Artist’s Statement: I used circles spaced as bicycles wheels and an envelope to show what the company does. I hope the placement and negative space would draw attention like owl eyes from a
distance.
Sara Nevedal 