NC A&T State University – ART 302 Project: Campaign – Photo-Illustration
Client: Element Skateboard Industries
Product: Skateboarding Gear
Assignment: Create two image styles for a new ad campaign that convey the company’s values. They would prefer a more abstract art style and would like you to use the brand colors.
Artist’s Statement: The name element and the sport of skateboarding strike me as
an interesting juxtaposition. Elements are things of nature, and the sport of
skateboarding is very urban. I wanted to play with this contrast and use it to bring
natural landscapes to the places where skaters are in their element. I think this
would be best implemented as a local street art competition in the major cities. Their
challenge would be to make proposals to reproduce realistic natural landscapes
in large-scale city spaces. These installations would beautify the city and create a
backdrop for the social media campaign. #inmyelement
Sara Nevedal 